Built by Coaches,
for Coaches.
Project Coach Me started from a simple frustration: coaching software was built by software companies who had never coached anyone. The tools were generic, expensive, and clunky. Coaches deserved better.
Why We Built This
Most coaching platforms are designed around the idea of a personal trainer booking one-to-one sessions. They work reasonably well for that. But what about the powerlifting coach running 12-week comp prep cycles? The HYROX coach managing a training group of 30 athletes? The strength coach tracking tonnage across an entire competitive season?
The tools simply weren't there. Coaches were cobbling together spreadsheets, WhatsApp groups, separate invoicing software, and generic workout apps — spending hours every week on admin instead of coaching.
Project Coach Me is our answer to that. A platform that understands the specifics of performance coaching, speaks the language of periodisation and programming, and gives you the tools to run a professional coaching business.
Strength Training
Periodised programming for athletes chasing performance milestones.
Powerlifting
Meet prep, attempt selection, and competition cycle management.
HYROX & CrossFit
Mixed-modal programming and benchmark tracking for hybrid athletes.
General Personal Training
A flexible toolkit for coaches working with diverse client goals.
What Drives Us
Coaches First
Every feature we build starts with a real coach's problem. We don't add complexity for its own sake — we make your working day easier.
Built for Performance
We understand the difference between periodisation models, the nuance of meet preparation, and what it takes to run a HYROX training cycle. This is not a generic fitness app.
Your Brand, Your Business
Project Coach Me is a platform, not a directory. Your clients see your brand. We work in the background so you can run your business your way.
Simple, Always
Powerful software doesn't have to be complicated. We are obsessed with removing friction so you spend your time coaching, not clicking.
“Our mission is simple: give coaches back the time they spend on admin so they can spend it on coaching.”